3/15/2024 0 Comments Whitesmoke creative writing![]() ![]() Why is correct grammar good for business?Įrror-free writing is one way that businesses use to influence public perception because it shows credibility and professionalism. It found that effective writing helps employees become efficient in their jobs, leads to increased sales, can enhance customer service, and saves money and time. In the book Writing for Dollars, Writing to Please, Joseph Kimble studied global organizations that had immensely benefitted from better writing. Aside from negative brand image, grammatical errors can cause businesses millions in losses. ![]() One Global Lingo study found that almost 60% of potential customers would not use a company that had grammatical or spelling mistakes on its marketing material. Poorly-written text indicates a lack of effort and poor attention, oversight, negligence, and, most notably, unprofessionalism. Indeed, everything boils down to brand trust. In this regard, a blue-chip business is expected to have good grammar, whereas a mediocre company is likely to have poor writing skills. In this world where content is king, your grammar reflects what kind of company you are. ![]()
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